The Social Media Lab represents an experiment developed with the students of the Economia Aziendale & Smart Tourism bachelor and masters’ degree that aims at demonstrating how sustainable tourism represents today a key decision-making factor for travellers from everywhere in the world and how the businesses in the hospitality segment should focus their investments and marketing efforts – especially online – on promoting sustainable tourism. Along with the students, we discussed the topic of sustainability within the travel & tourism industry and some of the most interesting initiatives that key stakeholders – digital platforms, OTAs, hotels, restaurants and attractions – are running. This approach gave the students the opportunity to work on projects leveraging the topics they care the most, as long as they are encapsulated within the broader sustainable tourism area. The class started their work with a set of presentations and will wrap up the lab by creating podcasts in which every working group will discuss the findings of their research and will interview external guests that will share their sustainable tourism experience.
Lab Social Media
Fabrizio Orlando, Global Industry Relations Associate Director, Tripadvisor
Fabrizio joined Tripadvisor at the end of 2018 and since then leads the global Industry Relations team, overseeing the company’s institutional relationships, and global thought leadership projects and partnerships. Fabrizio works with national hospitality and tourism bodies, associations and non-governmental organisations to build Tripadvisor’s role as a trusted partner for stakeholders in the travel and tourism industry. Fabrizio has a Philosophy degree from Federico II and a Master in Philosophy and Politics obtained at La Sorbonne University, and previously to join Tripadvisor worked as a strategic consultant for a global consulting and market research firm.