Giovanna Del Gaudio


Giovanna Del Gaudio is a in Business Administration at University Federico II of Naples. She is author of a book on value creation and value capture within the airline industry, some book chapters and articles on national and international journals in the fields of marketing, tourism, focusing on the application of the resource-based view and innovation in the tourism industry. She has attended several national and international conferences with co-authored papers.
Her research focuses on value creation and value capture, dynamic capabilities, strategic destination governance, destination management and marketing, nnovative marketing, concentrating upon the application of resource-based view and open and user innovation perspectives in the tourism industry.